Loren Feldman/Tech Nigga at Last Night’s Mobile Monday

I was at last night’s Mobile Monday New York, which was a well coordinated event at the Samsung Experience Center in the Time Warner Center.

The subject of the event was the future of mobile video. One of the topic’s that came up was monetizing mobile video. So there were five panelists, including VP Content & Business Development – Mobile, NBC Universal, USA, and more importantly, at least for this article, Loren Feldman from 1938 Media.

Loren Feldman. Tech Nigga

Now I am not going to get into the merits of Loren’s perspectives, which you can imagine I might take umbrage with. They have been dissected pretty well here. Here are a couple more videos that do a good job of providing context for the kind of reputation Feldman has developed for himself.

Loren Feldman: Black People Are Lame

In any case, regardless of what you think of Feldman’s perspective, a bigger issue leapt front and center. It was odd watching, as Loren sat, normalized by the credibility of the other panel members. That oddness was heightened as the discussion turned to how mobile video was going to be monetized.

The loop that kept running through my head was, who in the world is going to advertise with Loren Feldman? Can you imagine… the Intel “tones” followed by “Tech Nigga, brought to you by Intel.” Or perhaps the McDonalds logo with a voice over, “Tech Nigga, I’m Lovin’ it.”

I am sure some of you will rightly accuse me of a failure of imagination. But somehow, I’m just not seeing it.

Post Author: Ruby H. Rosenbaum

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