Last week my friend David Rose’s company Angelsoft launched a new homepage for their website and I have to say it is one of the coolest homepages I have ever seen.
To summarize, Angelsoft is a platform that almost every angel investor group, and many VCs use to manage deal flow. It is an automated system that allows an entrepreneur to submit information to one or many early stage investors in one application process. Its a very cool idea that I think one day could make early stage private equity a much more fluid market.
But today I am not focusing on the company, but on the homepage. I hope to do a more in depth review of Angelsoft, but for today, my focus is just skin deep.
Go check out the page and then come back.
I’ll wait here…
The thing that is cool to me is the idea of seeing in real time, in a really visual way what is going on at the site.
I am reminded of a story I heard many years ago about the launch of Amazon. Jeff Bezos installed a bell in their office so that every time something was sold on the site the bell rung. As I recall the story, every time the bell rung was incredibly exciting. And of course we all know the sound of the bell became more and more frequent. Giving Amazon’s employees a visceral sense of what is going on at the site must have been quite motivating.
I personally love the idea of feedback into what a service is doing. Exposing information in this kind of a way is like giving a site a pulse — of bringing it to life. And so with the addition of the living map (if you haven’t looked I you’ll just have to guess at what I am talking about), Angelsoft really brings their site to life.